BUSINESS IMAGE

“A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is.”
Scott Cook

Business (Brand) image matters just as much as your personal brand. It is based on every interaction
consumers have with your business. It’s more than the logo that identifies your business product or service.
Consumers will have an impression of your business based on the people that work for you (how they dress,
how they greet customers, etc.), your website, your marketing materials (business cards, packaging, etc.) and
your physical location. Your brand image should represent what customers can expect consistently from your
business. This is why, your business brand and your personal brand must be aligned. This alignment is what
builds credibility and trust. Your unique business (brand) image is what will set you apart from the competition.

DISCOVERY

Needs Assessment
Determine Goals & Develop Action Plan

TOPICS COVERED:

Brand (Identity, Image, Culture, & Personality)
Business Strategy
Target Customers (what experience can they expect)
Brand Positioning & Messaging (Consistency)

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